By 1978, Eenadu surpassed Andhra Prabha’s circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies. But by the time it was admitted into the Audit Bureau of Circulation in 1976, its circulation had already reached a readership of 48,000. Number of publications of Eenadu exist throughout the Telugu-speaking region of India constituting the State of Andhra Pradesh and the State of Telangana, as well as in cities such as Chennai, Bengaluru, Mumbai, and New Delhi.Įenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. All the businesses are organized under the Ramoji Group. Margadarsi chits), foods (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films), and television. Eenadu later ventured into other markets such as finance and Chit funds (e.g. Eenadu was founded by Ramoji Rao in 1974. According to the Indian Readership survey (IRS) Q1 2019, Eenadu ranks at number four among the Indian-language regional dailies with a total readership (TR) of 15,673,000. 2.1 Elements of a cover story: Eenadu Sunday BookĮenadu daily newspaper is the enormously circulated Telugu newspaper in the State of Andhra Pradesh and the State of Telangana of India.
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